Our Approach

TDG studies the connected consumer space with a specific focus on the broadband video ecosystem and the ‘Internet of Things.’

In these rapidly evolving markets, keeping pace with change is difficult enough, much less predicting the nature of change years before it occurs. As TDG Members will testify, that is our bailiwick: a deeper awareness of the moment, but more importantly a keen eye for what’s next.

Through a unique blend of detailed quantitative consumer research and street-wise expertise, TDG provides intelligence that is both insightful and actionable. Our clients depend on us for more than “bean counting” — assessing diffusion and usage at the present moment — but to identify and plan for future opportunities presented by pending shifts in consumer behavior, technology, and market conditions.

Unlike other ‘connected consumer’ research firms, our analysts are industry experts, most with decades of experience in the fields they cover. When street-wise insights are combined with our unique primary consumer research, it makes for what clients call the “TDG Difference” — a level of insight that has proven beneficial to not only top technology providers active in the connected consumer space, but the largest Hollywood studios, incumbent TV operators, and cutting-edge broadband video upstarts.