Remember that phrase “same bat time, same bat channel?” Those days are gone as consumers assume control of both when and where they enjoy their content. We call this the “Quantum Media” shift.
TDG is an analyst and market strategy firm focused on the emerging digital media ecosystem – from the broadband connection to the home network to the devices and services being enabled. Our clients turn to us for more than just market research. They ask us to help them understand and plan for the market and technological issues, what consumers think and how they will respond, and the strategic opportunities presented for their firms.
We do this using a “think tank” approach – a comprehensive methodology that blends consumer researchers, sociologists, and executive industry consultants to help create a forward-looking view of the digital media markets 3 to 5 years out. We call it Insights in Front of the Curve.™