Analyst

TV and Premium Content, Content Distribution

Formerly

Senior Manager of Media Research at Starz

Nick has extensive experience researching the television industry, video content, branding and marketing initiatives. Prior to joining The Diffusion Group, Nick was responsible for generating research insights and recommendations to guide strategic and tactical marketing and programming initiatives at Starz. He drove research on new technology initiatives, including on-demand, HD, and mobile platforms. He also designed and implemented market segmentation studies to guide future decisions resource assignments related to content, marketing, and sales efforts.

Nick has a perpetual curiosity about what consumers want, and a drive to find new and better ways to dig for what makes the consumer ‘tick.’ Nick combines expertise in both data analytics and qualitative research techniques to get a complete picture of how the connected consumer thinks about and uses their video options.

Nick received his MBA from the University of Michigan with an emphasis in marketing, and a BA in English from the University of Wisconsin – Madison.

Areas of Expertise

  • Cable and Telecom
  • Content Distribution
  • Marketing Research
  • Strategic Initiatives
  • OVP and OTT Platforms
  • Mobile Platforms
  • On Demand
  • New Technology Initiatives
  • Marketing Research
  • Focus Group Moderation
  • Online Qualitative
  • Public Speaking