Chart of the Week

October 2009 - Posts

• Impact of Age on Hulu Viewing 103009

  October 30, 2009 - There is a commonly held thesis that the younger the consumer, the more likely they are to view online TV. TDG's data continues to support this claim. We thought it would be interesting to examine the relationship between age and... Posted Oct 30 2009, 02:13 PM by The Diffusion Group with no comments

• Re-Watch versus Catch Up: Understanding Online TV Viewing Motivation 102309

  October 23, 2009 - We have a good idea about how much time consumers spend watching online video. We also have a solid sense of how much of that time is spent watching online TV programs and the specific content being viewed. But do you know why consumers... Posted Oct 23 2009, 08:06 PM by The Diffusion Group with no comments

• Online TV Viewing by Gender 101609

  October 16, 2009 - Last week, we shared top-line data regarding online video and TV viewing. This week we look a bit deeper into this data, specifically in search of differences between male and female online TV viewers. According to recent TDG research... Posted Oct 16 2009, 08:22 PM by The Diffusion Group with no comments

• Update on Internet Video & Online TV Viewing 100909

  October 9, 2009 - Sometimes I feel like writing a lot about an almost microscopic bit of data. Others time I feel like writing very little about a larger chunk of stats. This week, it's the latter. According to research TDG fielded in September 2009... Posted Oct 09 2009, 07:48 AM by The Diffusion Group with no comments Filed under: Chart of the Week, Digitalsmiths, internet video

• Heavier TV Viewers More Likely to be Satisfied with their PayTV Service 100209

  October 2, 2009 - We frequently query consumers regarding their satisfaction with their current PayTV service. This provides a good sense of pending shifts in consumer sentiment toward switching service providers or their demand for alternative video... Posted Oct 02 2009, 01:56 PM by The Diffusion Group with no comments Filed under: PayTV, customer satisfaction, Chart of the Week