October 16, 2009 - Last week, we shared top-line data regarding online video and TV viewing. This week we look a bit deeper into this data, specifically in search of differences between male and female online TV viewers.
According to recent TDG research, male broadband users are 12% more likely than females to watch online TV (55% versus 49% respectively). As well, males are 21% more likely than females to have watched online TV last week (40% versus 33% respectively).
Among those that viewed online TV last week, however, viewership is fairly even among males and females: 83% of both segments watched less than five hours of online TV last week, while 13% of both segments watched 5-10 hours last week.
Interestingly, females are slightly more likely than males to be heavy viewers of online TV (i.e., in excess of ten hours per week): 4.5% of females that watched online TV last week fit this description, compared with 3.4% of males.
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