Recall the day when the only place you could watch TV programming was on the TV set in your home living room? No, we're not trying to make you feel old. In reality, that day wasn't so long ago. But times have indeed changed.
Today, convergence technologies enable the delivery of digital video far beyond the confines of the home TV. Providers are now pushing TV programming to desktop and notebook PCs, mobile phones, and dedicated mobile media devices.
To test the validity of this three-screen hypothesis, in Q4 2008 TDG fielded research on consumer interest in and price sensitivity towards two-screen (TV/PC and TV/mobile) and three-screen video services.
Surveying more than 2,000 adult broadband consumers in the U.S. - those most likely to comprise the first adopters of such services - TDG has developed a truly unique insight regarding which types of services (if any) will be adopted first, at what price points, and among which consumer segments.
Join President and Principal Analyst, Michael Greeson, as he discusses the implications of TDG's new three-screen research, addressing topics such as:
* Consumer interest in two-screen video services (TV and PC, or TV and mobile) at additive price points above
the cost of home TV service;
* Consumer interest in and price sensitivity toward integrated three-screen video services at single price
points;
* Preferred providers for three-screen video services;
* Content preferences for three-screen video services; and
* Characteristics of "Three-Screen Intenders," those consumers most interested in and willing to pay for a three-screen video service.
This webinar complements TDG's new report, Assessing Consumer Demand for Integrated 3 Screen Video Services.
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