Press Releases

July 2004 - Posts

• NCTA's Argument Against A La Carte is Defensive & Unconvincing

  As the FCC and Congress begin their deliberation over the future of a la carte cable television offerings, a new Market dBrief™ from industry think-tank The Diffusion Group claims that the National Cable & Telecommunications Association's position on a la carte is "...ripe with politically-inspired rhetoric intended to further protect a business model that is becoming increasingly obsolete." ... Posted Jul 21 2004, 09:08 PM by The Diffusion Group

• New Portable Media Centers Likely to Be Warmly Received

  On the cusp of Microsoft's announcement that the company's new Portable Media Centers can now be preordered for August 2004 distribution, a new report by The Diffusion Group finds that more than 40% of Internet households are interested in purchasing the device. TDG's latest Consumer Snapshot, Consumer Interest in Portable Media Centers, also found that almost 10% of Internet households will "definitely purchase" a PMC, the new line of portable devices for listening to music and viewing video content.... Posted Jul 13 2004, 02:40 PM by The Diffusion Group

• Majority of Internet Households Remain Unfamiliar With VoIP Services

  According to Don Logan, chairman of Time Warner's Media & Communications Group, cable's push to roll out VoIP services to millions of households in the next few years will "transform the way people communicate." While this may seem plausible to those in the industry, the message seems to be lost on consumers. According to a new report from research consultancy The Diffusion Group entitled Consumer Interest in VoIP, only one-fourth of Internet households are somewhat familiar with VoIP service.... Posted Jul 08 2004, 09:01 PM by The Diffusion Group

• Turning Down the Hype on Multimedia Networking

  Turning Down the Hype on Multimedia Networking New Market dBrief from The Diffusion Group Suggests that Rosy Forecasts for Multimedia Home Networks are More Hype than Substance July 1, 2004 (Dallas, Texas) - The widespread belief that consumers are clamoring... Posted Jul 01 2004, 12:58 AM by The Diffusion Group Filed under: Home Networks, Predrag Filipovic, Market dBrief, Multimedia