Annual Shipments of Internet-Enabled Hybrid Set-Top Boxes to Reach 17 Million by 2010
New Analysis from TDG Research Suggests that IPTV will Quickly Evolve from a Telco-Only Play to
Hybrid Offerings and Thus Spur Tremendous Demand for Hybrid Set-Top Boxes
December 25, 2004 (Dallas, Texas) - Given that the cross-over point between MPEG-2 video transmission bandwidths and sustained broadband access bandwidths in volume deployments has now been reached, The Diffusion Group, a technology research think-tank, projects that by 2010, two-thirds of the global IPTV service market will be enabled by "hybrid" set-top boxes, equipment that supports both legacy TV services such as cable and satellite, as well as IP-based services.
"The power of IP as a digital video transport technology will rapidly expand beyond telco-TV operators to affect multiple network topologies," says Herve Utheza, consulting analyst with The Diffusion Group. "Even though the telco-TV market now enjoys decent media and press attention, implementations of IPTV by digital satellite (DBS), digital terrestrial (DTT) and cable operators will probably dominate in the medium to long-term future."
As these implementations take hold, the types of equipment used at the consumer premise will also shift from single network (that is, a device that supports only satellite, cable, or DTT) to multiple network or hybrid solutions. Other important findings of TDG's most recent global IPTV analysis include:
- IPTV subscriptions will grow from 280,000 subscribers today to more than 37 million in 2010.
- Of this market, about two-thirds will be served by "hybrid"offerings such as DBS, DTT or cable service complemented with an on-demand IPTV-based offering over IP broadband.
- The percentage of IPTV set-top boxes with support for PVR/DVR services will grow from virtually zero today to more than 40% by 2010.
TDG's new IPTV competitive analysis and forecast, The Business of IPTV: Global Analysis & Forecasts, is the most comprehensive treatment of global IP-video opportunities available today. The analysis combines a critical examination of the business of IPTV, deconstructing more than fifteen existing IPTV service vendors, the economics of various network and CPE configurations, and detailed forecasts for 28 countries in North America, Europe, and AsiaPac. The report also includes provisional profit/loss analyses using three different incumbent PayTV and broadband penetration models.
The complimentary report is available at TDG’s website or by contacting the firm at 469.287.8050.
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