Press Releases

August 2005 - Posts

• Broadband Networked Households Present Sizeable, Lucrative Target for Digital Electronics Vendors

  A new study from The Diffusion Group, the leading strategic research consultancy focused on the digital home and connected consumer, finds that US households that have both a broadband connection and a home network are much more likely to either own or be inclined to purchase new digital electronic platforms.... Posted Aug 31 2005, 02:05 PM by The Diffusion Group Filed under: Connected Home, Home Networks, Broadband Households, new media, digital home

• Interest in Networked Media Devices Becoming Manifest

  Although the hype surrounding networked multimedia has been deafening, new research from The Diffusion Group suggests that the appeal of using a home network to distribute digital video and audio is becoming more immediate. For example, approximately five million US broadband networked households are legitimate candidates for purchasing networked DVRs during the Christmas 2005 buying season.... Posted Aug 23 2005, 08:52 PM by The Diffusion Group

• Backup Behavior Among Early Adopters Remains Wanting

  Approximately 54% of US broadband households who either own or are likely to purchase a home network report backing up their home data files less than "a couple times per year." According to TDG's latest report, The DNA of the Digital Home: Trends in Digital Home Storage, 20% of these early adopters back up their home data at least once per week. Approximately 16% of this consumer segment reported never having backed up their home data.... Posted Aug 15 2005, 01:28 PM by The Diffusion Group Filed under: Home Networks, home storage, physical media

• Consumer Electronics to Drive Adoption of Networked Digital Home Storage

  A new report from The Diffusion Group, a leading digital consumer and new media research consultancy, finds that as widespread use of digital consumer electronics continues to accelerate, consumers will increasingly look to non-PC storage solutions to house and protect the personal content created by these devices. According to TDG's latest report, The DNA of the Digital Home: Trends in Digital Home Storage, the amount of personal content or home reference data generated by the use of consumer electronic devices will grow from about 322 GB per home in 2005 to 1,933 GB in 2010.... Posted Aug 09 2005, 07:38 PM by The Diffusion Group Filed under: Connected Home, CE, Home Networks, Home Servers, home storage, CE manufacturers