Interest in Networked Media Devices Becoming Manifest
New Research from The Diffusion Group Finds a Sizeable Percentage of Broadband Networked Households
are Ready to Connect Media Devices to Their Network
August 23, 2005 (Dallas, Texas) - Although the hype surrounding networked multimedia has been deafening, new research from The Diffusion Group suggests that the appeal of using a home network to distribute digital video and audio is becoming more immediate. For example, approximately five million US broadband networked households are legitimate candidates for purchasing networked DVRs during the Christmas 2005 buying season.
Consumer Interest in Connecting Specific CE to Their Home Networks
"We've heard for the last several years of consumer interest in networking multimedia devices, but the nature of this interest was more latent than manifest," said Michael Greeson, president and principal analyst for The Diffusion Group. "While the concept of networking media devices has appealed to consumers, they were by-and-large unwilling to act on this interest. However, TDG's latest research suggests that a sizeable segment of broadband networked households are willing to act on this interest in the next six months - encouraging news to those CE vendors looking to include networking in their mid-range devices in time for the holiday season."
TDG's latest report, The DNA of the Digital Home: Trends in Digital Home Storage, provides a critical analysis of the emerging digital home storage market; profiles of the players most likely to define the competitive dynamics; and an overview of recent primary consumer research regarding home networks and connected devices. This report is part of TDG's comprehensive digital home storage series that also includes Home NAS: Understanding the Consumer Market, Home NAS: Understanding the Home Office Worker, and Home NAS: Banner Tabs. These reports detail the results of TDG's May 2005 survey of more than 1,600 US broadband network owners and intenders, and feature a sizeable subset of digital home office workers.
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