Press Releases

October 2005 - Posts

• Aligning Content with Consumers is Key to Mastering the Mobile Video Market

  The key to success in the early mobile video services market is aligning content offerings with the needs of specific consumer segments. According to a new Market dBrief™ from The Diffusion group, Mastering Content in the Mobile Video Market, developing targeted content offerings is preferable to pushing a broad range of content intended to meet the tastes of all viewers.... Posted Oct 16 2005, 04:42 PM by The Diffusion Group Filed under: place shifting, time-shifting, mobile video, mobile phones

• Battle for User Experience Will Determine War for Consumer Mindshare

  As the cable TV industry, consumer electronics manufacturers, and content providers prepare for Digital Cable Ready devices, a battle will be waged over who controls the user experience. According to The Transition to Digital Cable Ready, The Diffusion Group's most recent digital media analysis, each of these three groups has diverse and often conflicting motives for pushing DCR.... Posted Oct 11 2005, 01:48 AM by The Diffusion Group Filed under: set-top box, cable operators, CE manufacturers, cable ready