Press Releases

November 2006 - Posts

• TDG Welcomes Mobile Payment & Customer Acquisition Expert

  The Diffusion Group, the nation's leading digital home and new media research consultancy, has added another dynamic personality to its growing team of industry experts. Bruce Huie brings to TDG a diverse 15-year history in marketing, product management, and customer acquisition covering Internet payment systems, mobile media, and software. He has worked with clients such as PaymentOne and CyberSource in the online payments industry, and held positions at Infoseek, CyberCash, Avid Technologies, the Open Software Foundation, and AT&T. Mr. Huie earned a B.A. in Economics from George Washington University and an M.A. from University of Southern California in Los Angeles. ... Posted Nov 14 2006, 09:15 PM by The Diffusion Group

• TDG Press Release: The Diffusion Group Expands its Talent Pool

  The Diffusion Group, the nation's leading digital home and new media research consultancy, has added two veteran industry consultants to its growing staff of expert advisors. "The Diffusion Group is proud to announce the expansion of our research and advisory staff," notes Michael Greeson, Founding Partner and Principal Analyst with The Diffusion Group. "The addition of Michael Fischer and Nicholas Givotovsky expands both the breadth and depth of our firm's expertise, providing our clients with unparalleled capabilities in the fields of advanced digital media services and interactive media, technology, and policy." ... Posted Nov 07 2006, 09:20 PM by The Diffusion Group

• Measuring the Value of Media Engagement Against the Economics of Attention

  Despite the abundance of new methodologies dedicated to measuring consumption of both traditional and 'new' digital media, the gap between what is being measured and what is actually taking place continues to widen. According to The New Digital Deal: Engagement, Advertising, and the Market as Conversation, a new report from The Diffusion Group, the very foundation of media measurement is being shaken by what TDG calls "the quantum properties of new media."... Posted Nov 02 2006, 09:06 PM by The Diffusion Group