HDTVs Expanding Beyond the Home Living Room
New Research from The Diffusion Group Finds that 40% of HDTVs
are Deployed in Rooms Other than the Home Living Room
January 9, 2007 (Dallas, Texas) - While High Definition TVs (HDTVs) continue to be primarily purchased as replacements for the main home TV, new findings from The Diffusion Group suggest that these advanced TV sets are increasingly finding their ways into other rooms of the home. Among broadband households in particular, approximately 40% of HDTVs now reside in rooms other than the primarily family or living room.
"HDTVs can now be found in more than one-third of U.S. broadband households," noted Michael Greeson, founding partner and principal analyst with The Diffusion Group. "Given recent price declines and expanded awareness of the benefits of HD, we're seeing more mainstream consumers purchase their first HDTV and more advanced households buy a second and, in some rare cases, even a third HDTV."
Data collected in December 2006 finds that close to 40 million HDTVs can now be found in U.S. broadband households, nearly two-thirds of which (61%) are located in the living/family room.
Greeson noted that the multi-HDTV home is more 'Country Club' than 'Cul de Sac,' implying that service providers and CE vendors hoping to profit on the delivery and networking of multiple HD streams will likely have to wait years for the market to develop.
TDG's new report on the 'digital architecture' of today's broadband home, Understanding the In-Home CE Ecosystem and its Relationship to Home Networking, offers a rare glimpse into the different rooms of the broadband home, identifying ownership and placement of a variety of consumer electronics including TVs, HDTVs, DVRs/PVRs, DVD players, home stereos, desktop PCs, laptop PCs, game consoles, and non-PC speaker systems. As well, the report contains information regarding the location of home networking routers and coaxial and phoneline outlets. The data included in this report reflects a December 2006 survey of more than 2,000 U.S. broadband households.
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