Sony PS3 Most “Connected” Game Console
New TDG Research Finds Four-in-Five PS3 Owners in the U.S. Connect their Console to the Internet
April 12, 2010 (Frisco, Texas) – New research from The Diffusion Group (TDG) finds that one-third of U.S. broadband households now use a game console that is connected to the Internet. The data supports TDG’s long-standing prediction that game consoles are best positioned to become the first mainstream over-the-top (OTT) video delivery platform.
““Today's game consoles are increasingly connected to the Internet not just to enhance their gaming experience but to access the growing variety of online media” notes Michael Greeson, founding partner and director of research at TDG.
Sony's PS3 tops the list with 78% of consoles being connected to the Internet, followed by Microsoft's Xbox 360 at 73%, and Nintendo's Wii at 54%.
Greeson notes that all three console vendors are aware of the additional revenue that connected platforms could generate. While Microsoft and Sony have long invested in building console-affiliated online media portals, Nintendo has held back, content with focusing on the casual gaming market. As announced this morning, however, Wii owners that connect their console to the Internet can now view Netflix Watch Instantly streaming services, assuming they subscribe to the core Netflix service. To give you an idea of the OTT potential of the Wii/Netflix relationship, one-fourth of Wii owners in the U.S. already subscribe to the Netflix DVD-by-mail service, making use of the Netflix streaming service a snap.
This data is from TDG’s latest quantitative primary consumer research which surveyed more than 2,000 U.S. adult broadband users regarding a variety of digital video-related topics and hypothesis testing the notion of ‘TV Everywhere’ or ‘three-screen’ video services. The study also evaluated a number of emerging services and applications that may be included in a multi-screen video service.
For more information about this new research and analysis, please visit www.tdgresearch.com or contact our Research Services Team at 469-287-8050.
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