Press Releases

October 2010 - Posts

• Recommendations from Social Network ‘Friends’ Have Pronounced Impact on Media Consumption

  Frisco, TX (October 20, 2010) – According to a new study from The Diffusion Group (TDG), social network recommendations are potent motivators when it comes to media consumption. Close to 90% of social network users (56% of all Internet users) have engaged music, books, TV programs, or movies in the last six months because of the recommendation of a social network “friend.”... Posted Oct 17 2010, 04:41 AM by The Diffusion Group Filed under: Michael Greeson, Bandwagon Effect, Engagers, Social Network, New report, Media Consumption, Buyers

• Broadband Gateways Moving to the Living Room, Web-Enabled “Connected TV” to Benefit

  According to new research from The Diffusion Group (TDG), broadband routers and gateways—the key platforms by which home networks and “connected devices” are enabled—are more likely to be located in the family or living room than the home office. This reverses a long-standing precedent of the digital home, a change particularly encouraging for the connected CE and broadband media industries. ... Posted Oct 06 2010, 01:29 AM by The Diffusion Group Filed under: Michael Greeson, CE platforms, Connected CE, digital media, Broadband, Connected Devices, Broadband Gateways, CE and PC Ecosystem