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• New Premium VoD Pricing Schemes Will Undermine Demand

  Frisco, TX (April 4, 2010) – According to new research from The Diffusion Group (TDG), premium video-on-demand (pVoD) services such as those soon to launch from DirecTV and Comcast are priced too high to support significant demand. TDG’s new report, Premium Video-on-Demand Rental Windows – The Consumer Speaks, examines consumer receptivity to two aggressive rentals windows—same-day and week-after theatrical release—as well as price sensitivity to these rentals at various premiums. ... Posted Apr 03 2011, 03:23 PM by The Diffusion Group with Filed under: Comcast, DirecTV, Premium Video-on-Demand, Rental windows, Release windows, "Home Premiere" VoD

• Cable Operator Multi-Screen Strategies Likely to Hit Pay Dirt

  TDG Validates Cable and Satellite Strategies to Offer Integrated Three-Screen Video Services. Comcast, Time Warner Cable, Cox Communications, DirecTV, and other Pay TV operators are in the process of building integrated multi-screen TV offerings; pushing their TV content beyond the TV to the PC and ultimately mobile devices. According to new research from The Diffusion Group (TDG), such offerings are likely to experience significant market demand.... Posted Mar 04 2009, 12:19 AM by The Diffusion Group with Filed under: PayTV, place-shifting, time-shifting, mobile video, cable operators, Comcast, DirecTV, three-screen, PayTV operators, Time Warner, TIme Warner Cable, multiscreen tv offerings, quantum video service

• Consumers Want to View Linear Cable TV on Their PCs

  Just as Comcast and other Pay TV operators announced plans to push high-value cable network programming to the PC, new research from TDG suggests that their intention to not charge for this content could be a major strategic error and leave hundreds of millions in additional fees on the table. “Cable operators are working aggressively to neutralize the growing threat of online video (both PC-based and Over-the-Top) and the inevitable erosion of traditional Pay TV viewership,” noted Michael Greeson, President of TDG and director of TDG’s quantitative research initiatives.... Posted Feb 26 2009, 06:26 AM by The Diffusion Group with Filed under: Michael Greeson, online video, Comcast, Hulu, PayTV operators

• Despite Rapid Uptake of Wireless Home Networks, Ethernet is Here to Stay

  Although many research firms have proclaimed that wireless has eclipsed Ethernet as a home networking technology, research from The Diffusion Group suggests that such findings are without merit. In fact, Ethernet is a primary technological component of more than 90% of the home networks deployed in US households today.... Posted Mar 14 2005, 02:34 AM by The Diffusion Group with Filed under: CE, Home Networks, Ethernet, Comcast, Wireless