Press Releases

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• TDG Releases New Report on Early Demand for ‘TV Everywhere’ Services

  July 14, 2010 (Frisco, TX) – A new report from TDG - the nation’s leading new media research consultancy - suggests that the era of multi-screen TV delivery is upon us, having rapidly evolved from a “hot topic” to a legitimate and essential market strategy. According to the new research, 60% of adult broadband users (about 95 million consumers) are enthusiastic about TVE services, while 34% (about 54 million) are willing to pay at least $5 extra per month to enjoy such access.... Posted Jul 14 2010, 01:48 AM by The Diffusion Group with Filed under: PayTV, report, Michael Greeson, Netflix, PayTV operators, TVEverywhere, Multi-screen, new research

• Sony PS3 Most “Connected” Game Console

  New research from The Diffusion Group (TDG) finds that one-third of U.S. broadband households now use a game console that is connected to the Internet. The data supports TDG’s long-standing prediction that games consoles are best positioned to become the first mainstream over-the-top (OTT) video delivery platform. ... Posted Apr 12 2010, 03:52 AM by The Diffusion Group with Filed under: Michael Greeson, OTT, game consoles, Over-the-Top, Nintendo, Netflix, Wii, Xbox, online video, TDG Primary Research

• Half of Netflix 'Watch Instantly' Users Are Streaming to the TV

  According to a newly published study from TDG – the nation’s leading new media research consultancy – two-thirds of Netflix users that subscribe to a home broadband service are now viewing the ‘Watch Instantly’ streaming video service. One-third of broadband-enabled Netflix subscribers view this streaming video exclusively only on their PCs, 8% view the content exclusively on their TVs, and 24% use both their PCs and TVs. ... Posted Feb 16 2010, 07:30 PM by The Diffusion Group with Filed under: Michael Greeson, OTT, Netflix, streaming video, 'Watch Instantly', CE platforms

• TDG Releases New White Paper on the Threats and Opportunities of Online Video for PayTV Operators

  According to a new white paper from The Diffusion Group, the nation’s leading research advisory for the broadband media ecosystem, PayTV operators such as cable and satellite companies must work aggressively to both protect against emerging Over-the-Top TV providers and leverage their extensive content relationships and entertainment-oriented brands to establish a strong online presence...and soon.... Posted May 19 2009, 04:47 PM by The Diffusion Group with Filed under: Broadband Media, Market dBrief, web-based video, set-top box, OTT, Platforms, Over-the-Top, Netflix, cable operators, online video, PayTV operators

• TV Service Providers Must Move Aggressively to Expand and Incorporate Online Video Offerings

  According to The Diffusion Group, the nation's leading research advisory for the broadband video ecosystem, PayTV operators must execute three specific tactics in order to defend against emerging competitors and take full advantage of their unique position in the video value chain. ... Posted Apr 05 2009, 04:24 AM by The Diffusion Group with Filed under: Colin Dixon, OTT, Over-the-Top, Netflix, online video, PayTV operators, web connectivity, web-based content

• Direct-Mail DVD Subscribers Top 12% of US Internet Households, Offer Insight into Emerging "Digitally Inclined" Consumers

  Direct-mail DVD subscription services such as Netflix are now used by more 4.3 million US Internet households, about 12% of the 36 million US Internet households. According to a new report from research and strategic marketing firm The Diffusion Group, these households constitute a fertile target market for vendors pushing new digital devices and services.... Posted Apr 05 2005, 03:21 AM by The Diffusion Group with Filed under: Blockbuster, Netflix, direct mail DVD subscribers