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• Early Over-the-Top Market Will Be Driven By Supplementers, Not "Cord Cutters"

  According to new research from The Diffusion Group, the nation’s leading research advisory for the broadband video ecosystem, demand for Over-the-Top (OTT) broadband video services is more heterogeneous than widely believed and comprised of distinct consumer segments driven by very different needs. ... Posted Jul 16 2009, 07:15 PM by The Diffusion Group with | with no comments Filed under: Broadband Media, PayTV, Michael Greeson, OTT, Over-the-Top, PayTV operators, Cord Cutters

• Cable Networks and Broadcasters Expanding Online Video Efforts, Straining Long-Standing Relationships with Operators

  According to new research from The Diffusion Group, cable networks are becoming much more active in regards to online video distribution strategies, even at the cost of straining relationships with their PayTV operator partners. ... Posted Jun 11 2009, 03:47 PM by The Diffusion Group with Filed under: PayTV, Service Providers, OTT, Over-the-Top, cable operators, PayTV operators, web-based content, Pam Allison

• TDG Releases New White Paper on the Threats and Opportunities of Online Video for PayTV Operators

  According to a new white paper from The Diffusion Group, the nation’s leading research advisory for the broadband media ecosystem, PayTV operators such as cable and satellite companies must work aggressively to both protect against emerging Over-the-Top TV providers and leverage their extensive content relationships and entertainment-oriented brands to establish a strong online presence...and soon.... Posted May 19 2009, 04:47 PM by The Diffusion Group with Filed under: Broadband Media, Market dBrief, web-based video, set-top box, OTT, Platforms, Over-the-Top, Netflix, cable operators, online video, PayTV operators

• TV Service Providers Must Move Aggressively to Expand and Incorporate Online Video Offerings

  According to The Diffusion Group, the nation's leading research advisory for the broadband video ecosystem, PayTV operators must execute three specific tactics in order to defend against emerging competitors and take full advantage of their unique position in the video value chain. ... Posted Apr 05 2009, 04:24 AM by The Diffusion Group with | with 2 comment(s) Filed under: Colin Dixon, OTT, Over-the-Top, Netflix, online video, PayTV operators, web connectivity, web-based content

• Cable Operator Multi-Screen Strategies Likely to Hit Pay Dirt

  TDG Validates Cable and Satellite Strategies to Offer Integrated Three-Screen Video Services. Comcast, Time Warner Cable, Cox Communications, DirecTV, and other Pay TV operators are in the process of building integrated multi-screen TV offerings; pushing their TV content beyond the TV to the PC and ultimately mobile devices. According to new research from The Diffusion Group (TDG), such offerings are likely to experience significant market demand.... Posted Mar 04 2009, 12:19 AM by The Diffusion Group with | with no comments Filed under: PayTV, place-shifting, time-shifting, mobile video, cable operators, Comcast, DirecTV, three-screen, PayTV operators, Time Warner, TIme Warner Cable, multiscreen tv offerings, quantum video service

• Consumers Want to View Linear Cable TV on Their PCs

  Just as Comcast and other Pay TV operators announced plans to push high-value cable network programming to the PC, new research from TDG suggests that their intention to not charge for this content could be a major strategic error and leave hundreds of millions in additional fees on the table. “Cable operators are working aggressively to neutralize the growing threat of online video (both PC-based and Over-the-Top) and the inevitable erosion of traditional Pay TV viewership,” noted Michael Greeson, President of TDG and director of TDG’s quantitative research initiatives.... Posted Feb 26 2009, 06:26 AM by The Diffusion Group with | with no comments Filed under: Michael Greeson, online video, Comcast, Hulu, PayTV operators