Press Releases

January 11, 2012 (FRISCO, TX) - According to new research from TDG, 56% of broadband households are to varying degrees likely to purchase a new TV in the next six months. TDG expects that close to 25% of broadband households will indeed buy a new HDTV in the next six months, which equates to at least 20 million new purchases during this time period—and that’s just among broadband households. This is good news for TV OEMs, no doubt. The question for many at CES is how many of these sets will be “smart” TVs—TVs that feature native Internet connectivity and can support a host of OEM or secondary “connected TV” applications—and how many will be 3D. Both instances represent higher-end purchases, thus greater revenue per set....

To defend against the encroachment of over-the-top (OTT) broadband video services like Netflix and Hulu Plus, incumbent PayTV operators are launching so-called ‘TV Everywhere’ or ‘TVE’ services. These services allow residential PayTV subscribers to access many of the same channels they enjoy at home on their net-connected devices, wherever they may be....

TDG Introduces ‘First Glance’ Segmentation of TV Viewing Preferences Analysis Identifies Five Distinct Viewing Preference Segments, Two Evolving Away from Traditional TV Sources December 6, 2011 (Frisco, TX.) - While consumers have long ranked...

September 8, 2011 (Frisco, TX) – A new report from TDG reveals that a surprising number of adult broadband users (ABUs) are viewing the web from non-traditional browsing devices – products not explicitly designed for that purpose. “Many millions of non-traditional Internet viewing devices have built-in or available web browsers, providing users access through popular consumer electronics products already commonplace in the average home,” explains Colin Dixon, TDG Senior Partner, Advisory, and report author. “The experience, however, is far less than that available on a PC or iPad and non-traditional browsing devices face serious challenges.” ...

According to new research from TDG, 70% of Netflix dual-service subscribers — those that use both DVD-by-mail and streaming video — are disappointed with Netflix’s new pricing scheme. However, most are unlikely to cancel their subscription but reduce their subscription to a single service — that is, choose either DVD-by-mail or video streaming but not both. ...

NOTE: We've noticed this research being misquoted in some publications. If you are looking to better understand this release, please review: “Netflix to Kill PayTV Revenues” – Really? TDG: Proclivity to Downgrade PayTV Services Increasing...

According to The Diffusion Group (TDG), the number of households that will be using over-the-top (OTT) video services will grow from 106 million in 2010 to 250 million in 2016. While impressive, this is but 51% of the households that will be capable of receiving OTT TV services in 2016. In other words, 488 million households will have the hardware and broadband services in place to receive OTT video services, only a portion of which will actively take advantage of these connections. ...