Netflix Streaming Nearly Double that of PayTV VOD New TDG Report Identifies Shortcoming of Ad-Supported VOD and Its Growth Opportunities for PayTV Operators March 5, 2012 (Frisco, Texas) – According to a new report released by TDG, Making Ad-Supported VOD Work , video-on-demand services provided...

Bill Niemeyer, Senior Analyst January 13, 2012 I've been monitoring CES this week from the safety of my bunker some 500 miles away. While the event always creates lots of noise, I haven't noticed much in the way of real 'news' this year. This is not to say that the advancement of OTT...

Bill Niemeyer, Senior Analyst January 6, 2012 Netflix released a fairly astonishing number this week, reporting that subscribers streamed two billion hours of on-demand TV shows and movies in Q4 2011 . Netflix notes this was worldwide viewing by their over 20 million streaming subs in 45 countries. Undoubtedly...

Bill Niemeyer, Senior Analyst December 16, 2011 Recently there's been a topic on my mind - the notion of "Accelerating Change." It's not news that shifts in digital media over the past decade (and more recently online video and OTT) have been driven by rapid change in technology availability...

Bill Niemeyer, Senior Analyst December 9, 2011 CBS Chief Research Officer David Poltrack spoke at the UBS Media and Communications Conference on Monday and said (as reported by Multichannel News ) "...a viewer streaming our program online is now worth substantially more to us than a person watching...

Bill Niemeyer, Senior Analyst November 18, 2011 According to testing results released this week by the Advanced Advertising Media Project (AAMP), heavy ad loads (like linear TV levels) in VoD content do not diminish consumer enjoyment of shows, ad engagement, and other advertising effectiveness metrics...

Bill Niemeyer, Senior Analyst November 11, 2011 MediaPost reported this week that AMC has started adding online viewing to TV ratings to create a single currency for advertisers. AMC joins Time Warner's Turner Broadcasting to become the only two TV network groups to offer Nielsen's Extended Screen...