July 30, 2009 - In 2008, months before the New Green Scene started to take hold of consumer technology marketing departments, TDG fielded a national consumer study on green behavior and dispositions, both in general and specific to consumer technology. In that report (as well as public statements on...

Are Consumer Green Leanings Toward Apple Eco-Logical? Apple Perceived as the Most Environmentally Friendly Consumer Tech Company Despite Less Than Favorable Environmental Record October 9, 2008 (Dallas, Texas) – According to new research from TDG, when asked which consumer technology brand they...

New PC Buyers Say "Yes" to Energy Efficiency, "Maybe" to Environmental Friendliness U.S. Consumers Warming to "Green-Tech" Attributes though Traditional Purchase Drivers Remain Dominant September 25, 2008 (Dallas, Texas) - Despite the widespread perception that consumers...

Tech Enthusiasts Less “Green” than Early Mainstream Consumers When it Comes to Technology Purchases August 15, 2008 (Dallas, Texas) - According to new research from TDG, consumers who consider themselves technology enthusiasts are less concerned than mainstream consumers regarding the environmental...