Andy Tarczon, Founding Partner, Corporate Development July 29, 2010 Last week, I accepted an invitation to attend a media delegation hosted by the Israeli Export and International Cooperation Institute in conjunction with the Ministry of Trade. The goal was to present Israel’s new media efforts...

Is Canoe the Wrong Approach for Cable? Colin Dixon, Broadband Media Practice Manager June 25, 2009 The news last week that Canoe Ventures is backing away from community addressable advertising comes as a set-back to its stated goal of modernizing and unifying the cable advertising infrastructure. As...

December 14, 2006 Interactive TV (iTV), despite its storied past, is back in the news again and in a very big way. Time Warner Cable's recent deal with BIAP systems is just the latest in a string of noteworthy developments. More

November 8, 2006 The term "engagement" as defined above by the MI4* has prompted a lot of conversation but is far from gaining universal acceptance in the realm of marketing communications.. More