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An Eye for an I: Engagement, Identity & The New Digital Deal

November 8, 2006 The term "engagement" as defined above by the MI4* has prompted a lot of conversation but is far from gaining universal acceptance in the realm of marketing communications.. More

Posted to TDG Opinions by Wendy Stockard on 11-08-2006
Filed under: Filed under: audience, new media, advertising, interactive media, engagement

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