TDG Opinions

January 2007 - Posts

• Whom Can You Trust?

  Recent growth of new businesses in the online health information space demonstrates just how pervasive "health surfing" has become in revolutionizing the trillion dollar US health care industry. In fact, research by the Pew Internet and American Life Project study recently found that more than half of the Internet population (55%) turned to the Web for health information. Entrepreneurs who are launching health-related Web sites recognize the growing importance of the Internet as a health resource and tool for consumers and are using the Web to redefine the business of medicine. However, reports on the business of online health in mainstream media pay a great deal of attention to the business of online health care information but fail to provide insight into the difficulties consumers face when trying to evaluate the trustworthiness of particular Web sites when they go online.... Posted Jan 30 2007, 05:05 PM by The Diffusion Group with no comments

• Now Is the Time for Blockbuster to Make Its Move

  It's time for Blockbuster to get into the online download business. The market is only now emerging and the pickings are slim, but it's not too soon for the company to expand its offerings to include web-based movie downloads and rentals. It could be the only company to offer a true "triple-play" of mail, brick-and-mortar, and online access - a combination that (given innovative marketing) could give a second wind to a dying brand and uniquely position the company for long-term success. ... Posted Jan 25 2007, 09:15 AM by Michael Greeson with no comments Filed under: video, movie rentals, next-generation video, video delivery, Michael Greeson, online movie downloads, Blockbuster