December 11, 2008
This week NBC announced that, starting in fall 2009, Jay Leno would host a weeknight talk show with expanded comedy and satire segments during prime-time hours, breaking new ground in a landscape traditionally dominated by scripted programming and, more recently reality shows. As the New York Times noted on Tuesday, the last time NBC offered this kind of programming (prime time, five nights a week) was “Kukla, Fran & Ollie” which ran from November 1948 to June 1952.
Innovative move on the part of NBC? Perhaps. Effective? We’ll see. Indicative of the inevitable decline of traditional broadcast TV programming? No doubt about it. In fact, it’s just the latest example of how quantum media is forever changing the business of mass media. More
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About Michael Greeson
Michael Greeson
Founding Partner, Research
Executive Editor, OTT Monitor
Michael covers a variety of topics related to consumer technologies with a particular focus on broadband adoption, home networks, value-added fixed and mobile services, and the future of the "connected consumer." To date, Michael has authored or co-authored more than 50 reports on these topics. He is widely considered to be among the world's leading consumer technology and digital home analysts.
Michael graduated with honors from the University of Chicago, earning a Master's of Art in Interdisciplinary Social Science in which he blended studies in sociology, psychology, social theory, and philosophy. Prior to Chicago, Michael graduated with honors from the University of Central Oklahoma, earning a Bachelor's of Arts in Philosophy.