Before we list them, however, it is important to note that there are several categories of applications we tested. These include:
In addition to this report, we are including an additional research note that examines consumer interest in these apps based on current brand of television in the home. For more information on this report and special pricing, please contact Greg Stockard or by calling +1 469.287.8050.
| Video Apps |
| Literal Description |
TDG Label |
| Ability to immediately find and watch episodes of Current Season TV shows that I may have missed or would like to see again |
On-Demand Access to Newer TV Programs |
| Ability to immediately find and watch online TV programs from a major network, such as NBC, CBS, HBO… |
On-Demand Access to Online TV Programs from Major Networks |
| Ability to immediately find and watch TV programs that are no longer on the air (older or cancelled series) |
On-Demand Access to Catalogue TV Programs |
| Access to a customized program guide that recommends TV shows I will like, and lets me watch them right away, or record them to watch later |
Personal Entertainment Guide (PEG) |
| Access to on-demand movies that I can watch immediately on my TV |
On-Demand Access to Movies |
| Access to a movie recommendation service that helps me find movies I’ll like, and lets me watch them right away on my TV |
Movie Recommendation Service |
| Ability to immediately find and watch TV shows or movies using an online video library such as Comcast’s fancast.com, Hulu, or Joost |
On-Demand Access to Online Video Aggregators |
| Control access to certain kinds of content, for example, limit what your kids can watch when you’re not at home |
Parental Content Control |
| Link to TV program websites while I am watching a favorite show so that I can watch the show and interact with the web at the same time |
Real-Time Interactive Link between Web and TV Show |
| Ability to share recommendations for TV shows and movies with my family and friends (and see their recommendations) |
Shared Video Recommendations |
| Ability to immediately find and watch User Generated Videos on sites such as YouTube |
On-Demand Access to UGC |
| Music & Photo Apps |
| Literal Description |
TDG Label |
| Access to online music sites (like Pandora or Jukebox) where I can listen to my favorite music on my TV or home stereo |
Access to Online Music Sites |
| Access to an online photo service (such as Flickr, Picasa, or PhotoBucket) so that I can view my stored digital photos, or photos of friends and family on my TV |
Access to Online Photo Services |
| Access to online music sites where I can purchase music I just heard on my favorite TV show |
Link between TV Shows & Music Sites for Purchase |
| On-Demand Information Apps |
| Literal Description |
TDG Label |
| Up to the minute weather information customized for your location, or other locations of interest |
On-Demand Weather Updates |
| Up to the minute breaking news headlines or stories you are particularly interested in. |
On-Demand Breaking News |
| Real Time traffic updates including accidents and alternative routes customized to your usual travel or special trips |
On-Demand Traffic Updates |
| Up to the minute sports scores, and the ability to view game highlights from many different sports |
On-Demand Sports Updates |
| Up to the minute stock updates on the stocks you are most interested in |
On-Demand Stock Updates |
| Fantasy League updates on my specific teams and players |
On-Demand Fantasy Sports Updates |
| Dynamic Ads & Media Clipping Applications |
| Literal Description |
TDG Label |
| Get more detailed information about advertised products that intrigue me. |
Personalized Advertising |
| Easily capture sound bites from my favorite shows (theme song snippets, memorable lines) and send them to my mobile phone as a ring tone. |
Download Sound Clips from TV Shows for Ringtones |
| Download still images from movie or TV programs to use as wallpaper on my PC or mobile phone |
Download Images for Wallpaper |
| New Media Apps |
| Literal Description |
TDG Label |
| Ability to instant message text or video to my friends while watching TV |
TV-Based Instant Messaging |
| Access to e-Bay so I can manage my online auction activity without interrupting my TV programs |
TV Access to eBay |
| Access to online social networking sites such as MySpace or Facebook |
TV Access to Social Networks |