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n a press release last week at the NAB convention in Las Vegas, Belo Corp., Cox Media Group, E.W. Scripps Co., Fox, Gannett Broadcasting, Hearst Television Inc., ION Television, Media General Inc., Meredith Corp., NBC, Post-Newsweek Stations Inc., and Raycom Media announced plans to form a new U.S. mobile video service. Using existing broadcast spectrum, the service would allow member companies to provide a full range of video content to mobile devices. These broadcasters are also members of the Open Mobile Video Coalition, which includes more than 800 TV stations and has been working for years to establish a single national mobile TV standard.
But delivering broadcast TV programs to handsets is already being done in the U.S. and with very limited success. Is there reason to believe this new approach will be more successful?...
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