TDG Opinions

June 2010 - Posts

• Move Networks Comes to a Standstill

  Today saw the loss of another OTT player as Move Networks, the pioneer of adaptive bitrate technology halted operations. Most of the remaining employees were released this morning. Few will be surprised by the announcement - Move’s challenges have been well discussed since last year’s big management shakeup.... Posted Jun 29 2010, 12:53 AM by Andy Tarczon with 1 comment(s) Filed under: OTT, Andy Tarczon, Move Networks, adaptive streaming, webm, VP8, googletv

• DigitalMedia Conference and Audience Poll Shocker!

  Kelly Day, EVP & GM, Digital Media at Discovery, gave the keynote this morning and gave a fascinating insight into the role of brand in the online world. She told the story of how Discovery purchased HowStuffWorks.com. HowStuffWorks had a robust section devoted to recipes which Discovery repurposed under the TLC brand. They brought in video featuring Buddy Valastro as “The Sauce Boss”, and Hunts as the sponsor for the site. Within a month the company saw 42% increase in uniques growing to 100% within 3 months. Search referrals went up 34% and engagement rocketed 100%. ... Posted Jun 25 2010, 06:13 PM by The Diffusion Group with no comments Filed under: Internet video, Colin Dixon, Netflix, discovery, TV Everywhere, Google TV, three screen, OnDemand

• Why Google TV Can Succeed In Spite of The Cable Companies

  The announcement of Google TV has certainly got a lot of attention. I think it could (maybe) gain a good deal of consumer, developer, advertiser and network traction. Google TV could even be a Game Changer. While my ten years in the advanced TV/video business has taught me to be a curmudgeon about "Net Meets TV" efforts and there are many "devils in the details" that will affect chances for success, I find myself being somewhat optimistic about Google TV. Welcome to 2010 - (some) things have changed. With many Google TV topics to discuss, I'm going to focus on one here - can Google TV get market traction without any cable, satellite or telco IPTV operator cooperation beyond the deal they now have with DISH? ... Posted Jun 21 2010, 02:45 PM by Bill Niemeyer with 4 comment(s) Filed under: set-top boxes, WebTV, Bill Niemeyer, Google TV, TV-Coupled Apps, DISH