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TiVo announced Thursday that Cox Communications would fully support and promote the DVR pioneers Premiere box and service throughout its cable system. The deal is a first for TiVo because it fully integrates Cox’ VoD library into the TiVo interface. It’s also a first for North American cable; Cox is the first company to make its full VoD library available through a retail product. But there’s a lot more to this deal than meets the eye. For Cox, it marks a radical departure from standard cable practices; a move that brings with it substantial risks as well as the potential for great rewards. ...
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