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ABC and Nielsen this week launched an iPad app that automatically detects and synchronizes to specific TV shows (in this case, "My Generation"), be it broadcast live or time-shifted from a DVR (an important feature, for sure). The solution uses audio watermarks from Nielsen that the iPad picks up via its microphone. Developed with Nielsen JV partner, Digimarc, these inaudible audio watermarks are already present in virtually every U.S. TV show, a feature that helps Nielsen gather data on its People Meter ratings boxes....
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