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In early August, Turner Networks quietly launched authenticated TV Everywhere-style video services on the website for Adult Swim (Cartoon Network's late night block of programming aimed at 18-34s). The service is called Adult Swim Gold. It was indeed a quiet launch, with no press releases and no trade press (at least that I can find). I'm pegging the launch date as August 2nd based on posts from a fan site and in the Adult Swim fan forums. This is I believe the first launch of authenticated on-demand programming by an advertising supported TV network where the playout occurs on the network's own website, as opposed to the site of a MVPD such as Comcast's Xfinity.com. (Fox Networks launch of a similar model occurred August 15.) Cartoon Network also has launched an authenticated full-episode viewer, but despite some serious Googling I can't establish when it launched.
So what’s going on with all these announcements?
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