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Last week, Comcast launched an expansion of its cable VOD service, adding over 20 primetime TV series from ABC and FOX. This makes Comcast the first Pay TV operator to offer current primetime shows free on demand from all four of the broadcast majors. By my count, Comcast VOD now features 51 broadcast network series (ABC - 6, CBS - 13, FOX - 15, NBC - 20).
In itself, this service expansion is not necessarily that dramatic. For several years now, Comcast’s VOD service has featured a selection of primetime series from ABC, CBS, and NBC, and this is an extension of that offering. That said, what’s most interesting is the possible "why" of this announcement, and what it might mean for cable's ability to use VOD to compete with OTT services such as Netflix and Hulu....
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