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Last week, I accepted an invitation to attend a media delegation hosted by the Israeli Export and International Cooperation Institute in conjunction with the Ministry of Trade. The goal was to present Israel’s new media efforts as technology represents about 25% of their $8 billion in exports. Through a whirlwind three days in blistering hot and humid Tel Aviv, I met with 20 companies all representing certain aspects of the new media industry. Some were pertaining to the markets TDG examines; others, not so much. ...
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