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  • Netflix’s New Pricing: Let the Research Speak

    Depending on whom you believe, Netflix’s new pricing scheme is either a disastrous misstep or, as AdAge editor Brian Steinberg opined, a rebalancing of the scale at a time when customer demand is very high: in his words, “like selling a coke on a summer day.” The truth, of course, lies somewhere between the two. In the end, of course, the final arbiter will be the consumer, not the spin-doctors. And that is the source to which TDG this week turned, if only to gain a clearer perspective on the likely impact of Netflix’s new pricing strategy. ...
  • “Netflix to Kill PayTV Revenues” – Really?

    For those of you that keep up with PayTV- and OTT-related news (which is all you, or you wouldn’t be reading this rag), this was an incredible week, fueled in large part by NCTA but in no small way by a press release TDG issued on Monday. The topic: the growing proclivity of Netflix Streamers to downgrade their PayTV service. ...
  • New Nielsen Data Fuels TV “Turning Point” Debate

    This week Nielsen released its 2012 Advance/Preliminary TV Household Universe Estimate, predicting that the number of TV households in the U.S. will decline from 115.9 million in 2011 to 114.7 million in 2012 (a loss of 1.2 million TV households, about 1%). For all intents and purposes, this means that the number of U.S. TV households will likely remain flat: a predicted decline of 1% could just as easily be an increase of 1% when the final data is tabulated. As a market researcher, I know how crazy it is to hang your hat on any predicted change of 1%, regardless of the direction. But that tidbit is far from the most interested part of Nielsen’s release—instead, it’s the explanation it offers for these trends that caught my attention. ...
  • Comcast Discussing OTT Delivery in Non-Comcast Regions

    At the SeaChange International Summit in NYC this week, Comcast’s VP of Advanced Business and Technology Development, Mark Hess, said executives are discussing whether to sell its cable programing outside of its cable footprint—yep, deliver it over-the-top of other (cable) operator’s broadband connections to consumers who live in other (cable) operator’s footprint. By implication, this means it would be okay for other cable TV operators to sell into Comcast’s privileged territory, a move certain to recast the entire U.S. PayTV industry. Aw, but it’s just an idea, right? Is this a box Comcast really wants to be opening? Does this signal an end to cable’s mutually recognized service boundaries, the beginning of new age in which competition (the god to which so many business owners chant, at least when it serves their ends) becomes real and cable operators are let loose to exploit the territory of their former allies? Perhaps, but doubtful—at least within the next five years or so. After that, all bets are off. ...
  • Viacom v. Cablevision - Bring it On (Finally)!

    As reported previously, cable networks are not at all pleased with the new crop of iPad apps that permit PayTV operators to stream live TV to iPads, this despite the fact that (1) users must first subscribe to and pay for access to said content as part of their home TV service, and (2) 'TV Everywhere' initiatives undertaken by operators permit access to on-demand and (in some cases) live TV on virtually any net-connected video device (including Macs and iPhones). The issue is whether or not the content owners believe their rights are represented across each of the various conduits of quantum video delivery. According to Viacom and other content owners, extending live TV access to iPads (even if only in the home) violates a rule that other platforms do not (at least not such that they are worthy of formal complaints and even lawsuits). This caused Time Warner Cable to remove specific Viacom channels for its iPad service, but Cablevision has yet to budge. Any Viacom served up through its TV set-top boxes is also available to iPad users. ...
  • Is TWC iPad App on WiFi Part of the Cable Network?

    On Thursday, Time Warner Cable formally requested that the U.S. District Court for the Southern District of New York issue a declaratory judgment on the issue of whether TWC’s new iPad app that enables live TV to be streamed to the platform while being used in the home is within the purview of its existing carriage agreement with Viacom, who along with Discovery, Scripps, and FOX had demanded that TWC pull much of their content from the offering....
  • Will Amazon’s New Prime Video Service Impact Netflix?

    Amazon this week officially launched its own on-demand video streaming subscription service, no doubt hoping to tap into the energy that continues to continues to push Netflix to almost unimaginable heights. ...
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