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Depending on whom you believe, Netflix’s new pricing scheme is either a disastrous misstep or, as AdAge editor Brian Steinberg opined, a rebalancing of the scale at a time when customer demand is very high: in his words, “like selling a coke on a summer day.” The truth, of course, lies somewhere between the two.
In the end, of course, the final arbiter will be the consumer, not the spin-doctors. And that is the source to which TDG this week turned, if only to gain a clearer perspective on the likely impact of Netflix’s new pricing strategy.
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