TDG Opinions

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• Prelude to IBC: Hot Trends from Tel Aviv

  Last week, I accepted an invitation to attend a media delegation hosted by the Israeli Export and International Cooperation Institute in conjunction with the Ministry of Trade. The goal was to present Israel’s new media efforts as technology represents about 25% of their $8 billion in exports. Through a whirlwind three days in blistering hot and humid Tel Aviv, I met with 20 companies all representing certain aspects of the new media industry. Some were pertaining to the markets TDG examines; others, not so much. ... Posted Sep 01 2010, 10:36 AM by Andy Tarczon with | with no comments Filed under: advertising, interactive media, digital media, CE devices, set-top boxes, social networking, Andy Tarczon, Facebook, Social Media, game consoles, Orca Compass, FIOS, Verizon FiOS, JustAd.tv, gaming, Israeli Export and International Cooperation Institute, SeamBI, Orca Interactive, Twitter

• Is Canoe the Wrong Approach for Cable?

  The news last week that Canoe Ventures is backing away from community addressable advertising comes as a set back to its stated goal of modernizing and unifying the cable advertising infrastructure. ... Posted Jun 25 2009, 03:26 AM by Colin Dixon with | with 2 comment(s) Filed under: advertising, interactive media, Colin Dixon, set-top boxes, Interactive TV, cable operators, Tru2Way, Canoe, Internet delivery: Digital living room

• Ah, Amsterdam...Fuzzy Memories of 2008 IBC

  September 23, 2008 Once again, Amsterdam was the focus of the European media technology world last weekend with vendors, operators, and content providers crowding the 12 halls of exhibitors at IBC 2008. There were many new announcements from the hundreds... Posted Sep 22 2008, 07:24 AM by Colin Dixon with Filed under: platforms, advertising, AT&T, Colin Dixon, IBC, Broadband TV, video delivery, ATT, Broadband Video, Andy Tarczon

• Interactive TV - Its Real Value to MSOs

  December 14, 2006 Interactive TV (iTV), despite its storied past, is back in the news again and in a very big way. Time Warner Cable's recent deal with BIAP systems is just the latest in a string of noteworthy developments. More Posted Dec 14 2006, 06:57 PM by Wendy Stockard with Filed under: platforms, advertising, interactive media, engagement, Time Warner Cable, Interactive TV, Michael Fisher, iTV, MSOs

• An Eye for an I: Engagement, Identity & The New Digital Deal

  November 8, 2006 The term "engagement" as defined above by the MI4* has prompted a lot of conversation but is far from gaining universal acceptance in the realm of marketing communications.. More Posted Nov 08 2006, 12:09 PM by Wendy Stockard with Filed under: audience, new media, advertising, interactive media, engagement