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It's time for Blockbuster to get into the online download business. The market is only now emerging and the pickings are slim, but it's not too soon for the company to expand its offerings to include web-based movie downloads and rentals. It could be the only company to offer a true "triple-play" of mail, brick-and-mortar, and online access - a combination that (given innovative marketing) could give a second wind to a dying brand and uniquely position the company for long-term success.
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