The Promised and Pitfalls of Over-the-Top Video Delivery
TDG Executive Workshop
June 15th, 2010 * Atlanta Capitol Conference Center
1:00-1:15 Introductions and Overview
1:15-2:15 Platforms and Positioning
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Forecasts from the latest Broadband-Enabled TV reports
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What TV platforms will consumers being using and why
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Analysis of the advantages of existing OTT business strategies
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An open OTT Platform for video delivery
2:15-3:30 Consumer Quandry – Price vs. Purview
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Satisfaction, value perception of PayTV
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Consumer price sensitivity/perception towards OTT services
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Is cord cutting a legitimate phenomenon?
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Replacement vs. Supplement
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What's the right content?
***15 minute break***
3:45-4:30 OTT as a Content Business Platform
4:30-5:15 Netflix Streaming: Using OTT for Service Innovation
5:15 - 6:00 Questions and Interactions
Your host at this executive workshop is The Diffusion Group (TDG). TDG was the first firm in the U.S. to identify the threats and opportunities associated with OTT video delivery, as well as investigate the nature of consumer demand for such services. As our clients will attest, TDG Knows OTT and this afternoon workshop is your chance to share in what we've learned.
Please join us for this unique half-day experience.
TDG has spent the past six years assessing the Over-the-Top video space. Please feel free to download some of our complimentary Market dBriefs: