The Promised and Pitfalls of Over-the-Top Video Delivery

TDG Executive Workshop
June 15th, 2010 * Atlanta Capitol Conference Center

1:00-1:15   Introductions and Overview

1:15-2:15   Platforms and Positioning

• Forecasts from the latest Broadband-Enabled TV reports

• What TV platforms will consumers being using and why

• Analysis of the advantages of existing OTT business strategies

  • Hardware-tied proprietary solutions

  • Embedded solutions

  • In-betweens

• An open OTT Platform for video delivery

  • What will an open platform look like?

  • When will it arrive?

  • Examining the contenders

2:15-3:30   Consumer Quandry – Price vs. Purview

• Satisfaction, value perception of PayTV

• Consumer price sensitivity/perception towards OTT services

• Is cord cutting a legitimate phenomenon?

• Replacement vs. Supplement

• What's the right content?

                       ***15 minute break***

3:45-4:30   OTT as a Content Business Platform

• Analysis of cable delivery versus online delivery

  • What models can employed online?

  • How can a broadcaster replicate cable revenue OTT?

  • Detailed revenue breakdown for two cable broadcast channels

• TV-Everywhere services

  • Consumer attitudes to the service

  • What more can an operator do with OTT?

  • What more do subscribers want?

4:30-5:15   Netflix Streaming: Using OTT for Service Innovation

• A Detailed look at the Netflix Streaming user

  • Who are they?

  • Are they abandoning PayTV?

  • How they view the service

•  Earmarks of a great strategy

 5:15 - 6:00   Questions and Interactions

Your host at this executive workshop is The Diffusion Group (TDG). TDG was the first firm in the U.S. to identify the threats and opportunities associated with OTT video delivery, as well as investigate the nature of consumer demand for such services. As our clients will attest, TDG Knows OTT and this afternoon workshop is your chance to share in what we've learned.

Please join us for this unique half-day experience.

TDG has spent the past six years assessing the Over-the-Top video space. Please feel free to download some of our complimentary Market dBriefs:

•  TV vs. OTT: Are You Ready for a Throwdown?
• Over-the-Top, Cord-Cutting and the Consumer
• Online Video: Threats and Opportunities for PayTV Operators
• Game Consoles and the Emerging Over-the-Top Video Opportunity