A TDG Executive Workshop
February 1, 2010
Workshop Agenda

1:00-1:15 Introductions and Overview - Andy Tarczon

1:15-2:15 Platforms and Positioning - Colin Dixon

• Forecasts from new report, Evolution of OTT Hardware Platforms
• Analysis of the advantage of certain platforms over others
• Which markets are hot, and which are not
  • A world view of OTT
• The right strategy to use when launching a new OTT service
  • Which platform, which market, monetization model

2:15-3:30 Consumer Quandry – Price vs. Purview Michael Greeson

• Satisfaction, value perception of PayTV
• Consumer price sensitivity/perception towards OTT services
• Is cord cutting a legitimate phenomenon?
• Replacement vs. Supplement
• What's the right content?

***15 minute break***

3:45-4:30 Software & Services - Accessibility & Applications Colin Dixon

• Analysis of several current OTT TV business models
  • Hardware-tied proprietary solutions (Vudu, AppleTV, etc.)
  • Embedded solutions (Netflix, Blockbuster, etc.)
  • In-betweens (RCDb)
• Ties between OTT and TVE

4:30-5:15 Summary: So What's the Right Strategy? Michael Greeson

• Earmarks of a great OTT strategy
  • Whom should you target?
  • What platform should you use to deliver?
  • What monetization method should you choose?

5:15 - 5:30ish Questions