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TDG helps companies stay in Front of
the Curve. Through our market planning and research offerings, we constantly
explore how markets will evolve over the next 3 to 5 years. We do this for three
specific types of clients, providing a clear picture of the challenges and
opportunities.
Product and Technology companies
TDG helps product and technology companies understand when and what consumers
want to buy in the broadband media and connected consumer markets. From market
entry to product definition to distribution to positioning and messaging, TDG
has the experience and staff to help ensure your product has the best chance for
market diffusion.
Content Companies
Developing new distribution channel is a razors edge between building new
markets or cannibalizing existing ones. NBC’s Jeffrey Zucker famously spoke of
“not replacing dollars with pennies.” At TDG, we are working with content
providers to help navigate these challenges to simultaneously grow both revenue
and distribution.
Service Providers
Service providers face the dual challenge of delivering today’s services and
timing the launch of new ones. Many providers look to TDG for market planning
and guidance in developing these new services, defining how much revenue they
will produce, and the best time to launch for maximum consumer adoption.
Launching too late or too early means missing the adoption wave and either
losing market share or stranding valuable capital. At TDG, we keep service
providers in Front of the Curve – just not too far.