Two New Executive Workshops
March 19
8:30am - Noon | 1pm - 5pm
Hyatt Regency Santa Clara
How well do you understand this phenomenon called Over-the-Top? How do you manage these changes? What training and tools do you need to make the decisions necessary to stay in this race?
For the first time, TDG will be conducting both a primary and an advanced workshop to help you determine your OTT strategies. Held in conjuction with OTTCON, the only show that provides the in-depth perspectives you need and answers to the critical questions surrounding the Over-the-Top TV Market.
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OTT 101: Must-Have Knowledge on
TV and Video's #1 Driver
8:30am - Noon
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Advanced Class:
The Next Phase in OTT
1pm - 5 pm
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OTT Basics
Defining the Space
OTT Timeline
OTT Environment
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Operators Response to OTT
TV Everywhere Efforts
Operators and Content Providers Diverge
VOD Responds to OTT
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Content Providers, CE Devices, and OTT
Traditional Content Distribution Models
How OTT Distribution Works
The Impact on Those Models
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Consumers Embrace the OTT Lifestyle
In-home CE Usage
CE Devices by Room
OTT Service Usage
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OTT Services
Defining the Space
Services Overview
Netflix Overview
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Apps and Social TV
Service Approaches
Application Successes
Consumer Adoption
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The Operator, The Consumer, and OTT
PayTV Growth Trends
Consumption Patterns
Connected Devices and Service Usage
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Connected TV Update
Evolution of the Smart TV
Updates in TV Devices
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