TDG Executive Workshop
August 31, 2010 * Holiday Inn San Jose
The Internet has finally arrived at the TV and is beginning to change the landscape of how consumers choose to watch television. Although traditional TV viewing still prevails, clearly Internet video's impact is starting to be felt. With Over-the-Top video strategies beginning to vie for consumer attention, understanding the role of the set-top box in the delivery of services has never been more confusing. So many devices are now capable delivering video to the TV screen via the Internet. Will the STBs place beneath the TV be usurped? Is the future of entertainment a hybrid mix of broadcast and Internet or will one or the other dominate? What features do my devices need to be competitive in this new world order?
To help you understand what's happening at the cutting-edge of these new technologies and services, TDG is hosting an afternoon workshop focused on the new world of connected TV devices. In this session, we will present our latest consumer and industry research to help leverage your company to the forefront of this evolving space.
This workshop is being held in conjunction with Set Top Box 2010, the only show solely dedicated to providing in-depth perspectives and answers for the critical questions surrounding the technologies and strategies of tomorrow's entertainment experiences.
Join us for this informative session. Seating is VERY limited to preserve an interactive experience. Purchase tickets to both the workshop and Set Top Box 2010 for only $1150.
1:00-1:15 Introductions and Overview
1:15-2:15 The Future of TV Connected Devices - Part 1
Presenter: Colin Dixon
- Forecasts from our upcoming Broadband reports
- What TV platforms will consumers be using and why
- Analysis of the advantages of existing OTT business strategies
- Hardware-tied proprietary solutions
- Embedded solutions
- In-betweens
- An open OTT Platform for video delivery
- What will an open platform look like?
- When will it arrive?
- Examining the contenders
2:15-3:00 The Future of TV Connected Devices - Part 2
Presenter: Bill Niemeyer
- Examination of chipsets, architecture, and software for new TV platforms
- Service expectations for these platforms
- Understanding the role of the STB from both service providers and internet players
- Examination of Blu-ray and networked televisions usage case
***15 minute break***
3:15-4:00 Consumer Attitudes to PayTV and OTT
Presenter: Colin Dixon
- Satisfaction, value perception of PayTV
- Consumer price sensitivity/perception towards OTT services
- Why Cord cutting is overblown
- Replacement vs. Supplemental service models
- What's the right content mix?
4:00-4:45 Content Delivery in an Internet World
Presenter: Bill Niemeyer
- Examination of content delivery models and monetization opportunities.
4:45 – 5:15 Netflix - Platform Strategy
Presenter: Colin Dixon
- A detailed look at the Netflix Streaming user
- Who are they?
- Are they abandoning PayTV?
- How they view the service
- Key lessons from Netflix strategy
5:15-6:00 Questions and Analyst Interaction
