The old phrase “Same bat time, same bat channel” no longer has any meaning as broadband video becomes an everyday experience. Consumers can now shift their viewing across both place and time to a variety of devices. Selection and portability are now key components in the way video is being consumed. The challenge lies in finding consumer interest in the barrage of applications and services that may be offered on or across the three devices – TV, PC and mobile. Merely introducing these services in no way guarantees positive consumer response or widespread adoption. Companies must understand precisely how consumers are viewing this three screen value proposition.

Enter TDG. We recently fielded a comprehensive primary research study that quantitatively evaluates consumer interest in three screens, how they perceive these services, and what content they find most compelling.

With these study results, you will be able to:

• Define current video consumption behavior across each of the three screens including content preferences and frequency of usage.
• Assess consumer interest on emerging video applications and services that may be offered on or across the three mediums.
• Evaluate price sensitivity to various video content combinations and service offerings.
• Identify “advertising tolerance” for both linear and non-linear video applications as well as its impact on price sensitivity.
• Test content preferences such as form, length and substance.
• Examine longitudinally how receptivity toward new video services has changed over the past two years.
  

This study was fielded to a 2,000 internet heads-of-household. PayTV Subscriptions and Services 3G Phone Ownership and Usage Game Console Ownership and Usage Internet and Online Video Usage Mobile Media Usage and Perceptions IPG Usage Media Sharing Frequency Ranking of Interest in Online Content Device Shifting Capabilities Home Networking Three-Screen Applications Content Consumption Behavior HD Receptivity CE Connectivity to the Network Online Video Viewership Interest in Special Features Provider Preference Drivers Demographics/Psychographics For a full list of topics, contact TDG’s Services Team.

Deliverables include:

• Final Top Line Report – includes analysis of survey results
• Copy of Survey Instrument– including all questions presented to respondents
• Banner Tabs – Over 1200 pages of cross-tabs to review the study results
• Raw Data file – presented SPSS format so your team can run additional analysis
• Copy of TDG’s latest Consumer Snapshot report using some of the data accumulated set in easy-to-digest form. “Assessing Consumer Demand for Integrated

Additional Options:

• Custom Presentation – TDG’s principal analyst will present results tailored to your company’s needs either in-person or via webinar.
• Custom Whitepaper – TDG will create and promote a custom Market dBrief™ leveraging this data to help your company establish a thought leadership position.
  

For more information on this study, or to purchase your own copy, please fill out the short form below.