Internet video on the living room TV.

According to TDG’s forecasts, by 2011 some 160 million TVs will be enabled to receive TV programming from the Internet.  With broadcasters and cable networks pushing their highest-value content to the web and home network use becoming increasingly established, the opportunity for delivering video programming over the open internet to the TV is immense

TDG has recently fielded primary research project aimed specifically at the OTT market, The Scoop on OTT – Devices, Prices, and Market Slices. This project focuses on consumer willingness to engage and spend on OTT services (PRICES); the enabling platforms most likely to be selected (DEVICES); and the OTT content preferences among different consumer segments (MARKET SLICES).

The study is aimed specifically at identifying key consumer perceptions and behavior regarding:

• Satisfaction and pain points with existing PayTV services;

• Willingness to engage alternative video distribution services;

• Price sensitivity toward several OTT models, both as supplementary & replacement services;

• Video content and service package preferences; and

• Interest in Internet-enabled value-added video services. 

TDG has a long history of producing cutting-edge research insights for the world’s most innovative media and consumer technology companies. TDG was the first U.S. research firm to launch primary research programs on mobile video models; the first to investigate the appeal of next-generation video platforms and applications; and consistently the first when it comes to intelligence for the emerging OTT market space.

This study will help your company identify the real opportunities within this emerging market, and address the strategies your firm should pursue to assure a successful entry into the explosive world of OTT.

To request a copy of this project, please fill out the short form below.