Webinar: The Social TV Guide: Boosting VoD Revenue and Customer Engagement through Enhanced Content Discovery 

September 7 | Europe | 2PM GMT
                        September 8 | North America | 11AM PDT, 2PM EDT

With the arrival of the Internet at the television, deciding what to watch continues to become more complicated for the viewer. For the PayTV operator and content provider the situation is becoming serious. The venerable electronic program guide, while popular with subscribers, is clearly not helping content discovery. Typically, today’s guide does not provide even the most rudimentary tools to help operators and content providers market movies and shows to consumers. Worse still, Guides aren’t taking advantage of consumer preferences and Internet resources such as social media to help viewers find the content they want and discover shows and movies they might like.

Join Colin Dixon, Senior Partner at The Diffusion Group, as he examines how the TV Guide is doing as the operator’s store front for marketing content. Leveraging new research from The Diffusion Group on social media and targeting, Mr. Dixon will present the potential impacts of new selling techniques on the operator bottom line. Sefy Ariely, VP of Sales and Marketing at Orca, will be on hand to show how the Orca COMPASS guide solution supports these, and other, business models.

Topics addressed in this webinar include:

• Why the lack of content discovery tools in the electronic program guide is preventing operators and content providers from effectively marketing their content

• How social media can be used to improve pay VoD take rates

• How techniques employed by web retailers such as Amazon.com can be employed to boost the bottom line

• The potential ARPU improvements these techniques can bring to an operator

• How a real-world guide can be employed to renovate the EPG storefront

Webinar participants will receive a free white paper entitled “Minding the Store: How Social Media and Targeting can reinvent the EPG and Boost Revenue.” In addition, there will be a free drawing for an iPad but you have to be present to win!

September 7 Registration

September 8 Registration