Consumer Usage of OTT, TV Everywhere, and Other 'New Video' Models  

This study is an annual examination of consumer interests surrounding multi- screen video and simulscreening behaviors.  Description and ordering information are below. 

Premier Members automatically receive a copy of this study.  

As consumers take greater control of their own broadcast schedule, the ways in which they consume video reflects some core concepts of Quantum physics: there is no such thing as absolute place or absolute time. In our latest round of consumer research, we examine consumer usage and behaviors around Quantum Media.

TDG recently fielded a comprehensive primary research study that quantitatively evaluates consumer interest in three screens, how they perceive these services, and what content they find most compelling.

This study was fielded to a 2,000 internet heads-of-household.

Topics Covered in this Research   Video Platform Ownership and Usage Computing Platform Ownership and Usage Mobile Video Device Ownership and Usage Video Programming Behavior DVR Recording Behavior TV Services Subscriptions Viewing Content Online Video Viewing Devices Home TV Services Appeal Customized PayTV Desire Online Video Viewership Online Video Device Usage Internet Connectivity of TVs Internet-Capable CE Interest "TV Everywhere" Service Appeal

Deliverables:

• Final Top Line Report – includes analysis of survey results
• Copy of Survey Instrument– including all questions presented to respondents
• Banner Tabs – Over 1200 pages of cross-tabs to review the study results
• Raw Data file – presented SPSS format so your team can run additional analysis

Check out our latest primary research and reports.