Nobody questions the central role television plays in home entertainment—and pay TV is the dominant vehicle for television broadcasting in many countries. However, pay TV providers have more competition than ever. Video delivered via the Internet is threatening all of the established pay TV providers by allowing both mainstream and alternative content providers to take programming directly to consumers, “over the top.”
To help facilitate this transition, Cisco Systems has introduced Videoscape, a solution built for delivering the next generation of TV experiences across managed and unmanaged networks.
This paper examines six opportunities Cisco Systems believes Service Providers should consider as they evaluate whether or not to integrate the Internet into their offerings.
Table of Contents:
1. Executive Summary
3. Six Service Models
4. Summary Analysis