Product Category: Market dBrief™
Price: $0.00
Release Date: 2009 Q4
Author: Michael Greeson, Colin Dixon
Pages: 14

For those who keep up with the day-to-day business of digital video, these are interesting times. With the arrival of broadband connectivity to the TV, a host of new Internet-based video services are coming to the living room TV. TDG refers to these as “Over-the-Top” or “OTT” video services. Concomitantly, incumbent PayTV operators are looking to exploit this same pervasive Internet connectivity to push their high-value programming beyond the TV to consumer PCs and mobile devices. This initiative is known as “TV Everywhere.”

While there is no consensus as to how this market battle will play out, there is no doubt that battle lines are being drawn and that the consumer video landscape is about to be redefined. Are you ready for a throwdown?

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