TVE vs. OTT - Are You Ready for a Throwdown?

The Diffusion Group — Thu, 08 Oct 2009 20:46:12 GMT

Product Category: Market dBrief™
Price: $0.00
Release Date: 2009 Q4
Author: Michael Greeson, Colin Dixon
Pages: 14

For those who keep up with the day-to-day business of digital video, these are interesting times. With the arrival of broadband connectivity to the TV, a host of new Internet-based video services are coming to the living room TV. TDG refers to these as "Over-the-Top" or "OTT" video services. At the same time, incumbent PayTV operators are looking to push their high-value programming beyond the TV to consumer PCs and mobile devices through the "TV Everywhere" efforts.

While there is no consensus as to how this market battle will play out, there is no doubt that battle lines are being drawn and that the consumer video landscape is about to be redefined.

For over five years, TDG has kept our fingers on the pulse of digital delivery. Download today to learn:

TV Everywhere

Service definitions
Which carriers are in this space
Consumer interest in TV to PC services
Consumer willingness to pay for such services

Over-The-Top

Service definitions
Which devices consumers will be using
Consumer interest in OTT services
Global # of OTT Households

Table of Contents:
   Introduction
   TV Everywhere
   Over-the-Top
   TVE vs. OTT, Different Models, Same Teleology
   Final Thoughts

This Market dBrief™ draws its data from TDG’s new report: Broadband-Enabled TV: Rise of the OTT Provider. This report analyzes the market conditions of Internet-based video services, identifies key market trends and predicts likely market developments for the period 2009 through 2014.