Containing the Costs of Multi-Screen Delivery: A Primer on Scalable Video Coding

The Diffusion Group — Tue, 20 Jul 2010 19:55:00 GMT

Product Category: Market dBrief™
Release Date: 2010 Q3
Author: Colin Dixon
Presented by: Seawell Networks
Pages: 9

The new media world order presents many opportunities for content providers to reach viewers in new and exciting ways. But it brings challenges as well. Delivering to multiple screens is a tremendous opportunity. Keeping costs down while doing so, however, is far from easy.

This paper will look at the growth in multi-screen video distribution. It will examine the challenges faced by a fictitious online content provider, VballVolley.net, and discuss a solution to one of the major contributors to infrastructure cost growth: video file proliferation.

Table of Contents:
1.0 Introduction
2.0 It’s a Multi-Screen, Multi-Network World
3.0 Delivering to Multi-Screens Is an Expensive Business
4.0 A New Approach: Scalable Video Coding
5.0 Summary and Conclusion

List of Figures:
Fig. 1: Many Screen Resolutions and Network Speeds make Multi-Screen Delivery a Challenge
Fig. 2: H.264 SVC saves Disk Space over H.264 AVC