Product Category: Market dBrief™
Price: $0.00
Release Date: 2010 Q2
Authors: Michael Greeson
Pages: 17

Some six years ago, TDG first waded into the tete-a-tete regarding à la carte services, arguing in support of the proposition. Not much has changed during these six years, at least in the U.S. In Canada, however, enlightened MSOs have recognized the necessity of adding á la carte options to their service mix.

This Market dBrief™ examines three questions regarding the subject of à la carte PayTV offerings in the U.S.

Download today to learn:

• What does the Canadian experience tell us about the future of à la carte in the U.S.?
• What do U.S. consumers have to say about à la carte versus closed programming tiers?
• The three principal streaming solutions available today
• What can demographic characteristics of à la carte enthusiasts tell us about early demand for such services?

 Table of Contents:
   Weighing in on À La Carte, Five Years Later
   Must be Something In the Water
   ALA in the USA
   But What Does the Research Say?
   Who Are These À la Carte Enthusiasts, Anyway?